whind stories

Ingredient spotlight: Argan Oil

The warm, toasted scent of Argan Oil is immediately evocative of Morocco – if you put the country...

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Exploring Beauty with Bahaar

When you discover that boho-chic fashion brand Bahaar was inspired by a walk on the beach, it all...

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Should a “double cleanse” be the newest addition to your Beauty ritual?

It’s the K-beauty trend reportedly beloved of Meghan Markle and Alexandria Ocasio-Cortez, but is ...

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4 Skincare Secrets From Beauty Within

We created whind based on the belief that true Beauty isn’t only skin deep – it’s something that ...

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Everything Is Transformed: Sustainable Accessories with Salima Chaieb

Our latest collaboration with Moroccan fashion designer Salima Chaieb weaves together our two gre...

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New Year, New Ritual: Refresh And Detox

The dawn of a new year usually brings with it the scent of fresh diary pages, the setting of goo...

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Introducing... Oasis Fresh

We all know that cleansers are the non-negotiable core of your Beauty routine. That’s why when it...

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Ingredient spotlight: decadent Desert Date Oil

When cold-pressed into an oil, the delicious, sticky-sweet fruit of the hallowed Desert Date shru...

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Pro Makeup Artist Nina Ubhi’s 9-Step Guide to a Flawless Finish

We’re fully obsessed with Dubai-based make-up artist Nina Ubhi’s glow-giving looks, as showcased...

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Hind on Gifting

Gift. A 4 letter magical word. Like love. Both deeply human. Both about a connection to another h...

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whind's Christmas Gift Guide 2021

Say maasalama to giving candles and bubble bath sets this Christmas: we’ve got a truly indulgent ...

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Ingredient spotlight: glow-tinting Erythrulose

Get to know Erythrulose: your secret ingredient for a natural-looking and healthier sun tan, minu...

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Beauty commandment #1: thou shalt always cleanse

Cleanser is the crucial first step in any Beauty routine. We explain why when it comes to boostin...

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The Moroccan Glow deconstructed

To be “full of light” is the highest compliment in Morocco. It is a reflection of not only a pos...

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Our top tips for winter skin prep

Snowfall, chilly winds, a cold that sinks in your bones and just won’t leave -- winter requires s...

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Everything you wanted to know about Moroccan Black Soap - and why you need it

Black soap might not have the initial allure of, say, something bubbly and well-scented, but its ...

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How to get smoother skin: faster, smarter and at home

Wondering how you can quickly - and effectively - reverse parched, patchy skin? We’ve compiled a ...

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The transformation of the Hammam ritual in 2021

Years later, I was living in Paris in my twenties when I suddenly yearned for the familiar, centu...

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Moroccan skincare secrets you need to know

Drawing on a history of rich natural resources and a heritage of beauty rituals, Morocco is brimm...

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At first, there was clay

My very first beauty experience was clay masking.

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And women were gifted the hammam

I am told that my first experience with Moroccan beauty hero- Rhassoul - happened as a young todd...

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Why effortless togetherness is in whind’s roots

Ever wondered where the name “whind” came from? Behind every name there’s a story. Hind explains ...

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Everything You See I Owe to Mint Tea

Moroccan Mint tea, also known as Atay, is well beyond a delicious hot drink, it’s a way of life. ...

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6 must-read books about Morocco

Before embarking on an overseas journey, we always like to catch up on the local news stories, bu...

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Origins: Made in Meknes

I am originally from Fez, but grew up in Meknes. Figuratively and literally, Fez is my father and...

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The thing about orange blossom

There is something about Orange Blossom that has always been quite magical to me. Just a whiff of...

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The three faces of one Morocco

When I am homesick, I often seek refuge in things that allow me to time travel back to Morocco:

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My first experience with Moroccan Cooking

At the heart of Morocco is a deep passion for food. Cooking, eating and - most importantly - prep...

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Top 10 most enchanting destinations to visit in Morocco

Bustling marketplaces, soaring imperial cities, languid seaside escapes, rugged mountain ranges, ...

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Morocco like a local: Sara

We caught up with global nomad, Sara, to find out what she misses most when she’s traveling. Born...

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Morocco like a local: Hind

Welcome to our new inside dive into the world of whind. We sat down with Hind, the founder of whi...

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Exploring Beauty with Samia Benbrahim, founder of YELLI JEWELS

Through her fusion of both traditional Moroccan techniques and timeless, universal symbols, desig...

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The scent of Marrakech: 10 things we learned about Serge Lutens' fragrant playground

French perfumer Serge Lutens has indelibly left his mark on the beauty industry, engineering Chri...

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