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I am inspired by Beauty everywhere, and more particularly by a new generation of artists and craftspeople who possess a unique vision that is matched with extraordinary skill. These talented artisans are making strikingly contemporary work inspired by time-honored techniques but lack the global exposure they deserve.
This is why I set up "whind spotlight": a showcase that shines a light on creators who deserve a wider audience. From collaborating to create bespoke jewelry to celebrate our launch, to using local up-and-coming models in our campaigns, this is my way of giving back and spreading joy and magic from afar. You can read some of their stories below.
Think of it as the fastest way to travel the globe.
- Love, Hind

Exploring Beauty with Baukjen de Swaan Arons

Hind has long admired husband and wife co-founders Geoff van Sonsbeeck and Baukjen de Swaan Arons...

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Exploring Beauty with Bahaar

When you discover that boho-chic fashion brand Bahaar was inspired by a walk on the beach, it all...

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Everything Is Transformed: Sustainable Accessories with Salima Chaieb

Our latest collaboration with Moroccan fashion designer Salima Chaieb weaves together our two gre...

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Exploring Beauty with Nathalie Trad

Inspiration may be everywhere, but Nathalie Trad’s creations take more than just ideas from the n...

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Exploring Beauty with jewelry brand Moroccan Birds

Meet sisters Zineb and Rim, aka Moroccan Birds: the jewelry brand that celebrates Moroccan ancest...

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Exploring Beauty with Fadwa Moussaif and Amal et Kenzari, founders of IDYR

Fadwa and Amal met at university, where they first encountered the traditional Moroccan art of Bo...

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Exploring Beauty with Samia Benbrahim, founder of YELLI JEWELS

Through her fusion of both traditional Moroccan techniques and timeless, universal symbols, desig...

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Morocco like a local with @moroccanmusthaves, Yusra Idrissi

Half-Dutch, half-Moroccan Yusra Idrissi took her first trip to Morocco back in 1992. After 23 yea...

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Exploring Beauty with DJ, model and musician Alyssa Cor

We sat down with Alyssa Cor, DJ, musician, model and whind muse, for a virtual chat about her ski...

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Exploring Beauty with Meryanne Loum-Martin, owner of Jnane Tamsna

It's everyone's dream to carve out their own little corner of paradise - but for lawyer turned ho...

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Exploring Beauty with Sanaa Chaabi, founder of REEWAYA

Arabic for “tale,” REEWAYA is the brainchild of Sanaa Chaabi, launched in 2017. Telling the stori...

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Exploring Beauty with designer Salima Chaieb

From a master’s in biomedical engineering to earning a degree in pattern making, polymath Salima ...

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Exploring Beauty with Artsi Ifrach, founder of Maison Artc

The brainchild of Israeli-Moroccan designer Artsi Ifrach, Maison ARTC has had a meteoric rise, ga...

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Exploring Beauty with Yousra Nichane, founder of Dihyan

We caught up with founder and jewelry designer Yousra Nichane to discuss making a career out of o...

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Exploring Beauty with Zineb Bennani, creator of ZELART

We caught up with Moroccan-born founder and creative guru Zineb Bennani, of Zelart, to find out w...

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