"I often get asked what the name “whind” means. The simple answer is “effortless togetherness”.

But first, let’s rewind. (No pun intended!)

Naming a brand is a complex task. And naming a very personal brand like this felt like a near-impossible one. So I’m forever thankful to my friend, and our Creative Director, Anya, who conjured up the initial spark for “whind”.

She was inspired by Morocco’s whisper-soft vibe – those delicately subtle and infinitely mysterious movements, reminiscent of a caress, or a kiss. Palm leaves rustling in the breeze. Water gently rippling in a fountain. The wind reshaping the desert dunes. With a wink to my name, whind was born: the perfect bottling up of sensoriality, evocative lands, and our deeply personal roots.

But there’s a second part to the story. When translated to Arabic, the “w” before Hind becomes “you and Hind”, or “with Hind”. This sense of togetherness resonates for a brand that I dreamed up not only for myself, but for others like me. 

Those others start with my girlfriends: the original women who danced barefoot in the sand and high-heeled under the stars. They are the foundation I built myself and everything else on – a magical mix of unconditional love, zero judgment, endless cheerleading, buckets of fun, infinite patience, fantastic style, soul-deep understanding, and never taking life too seriously. They represent the joy that springs from knowing each other better than you know yourself.

In building whind, I didn’t only want to share the gift of skin so healthy it glows. I also wanted to share this effortless togetherness and build a community that understands that true Beauty radiates from the inside out. It’s also why we commit to leaving a Lighter Footprint on our planet and Spotlight global creators and craftsmanship – because a truly beautiful world is one where we all come together."

Love,
Hind