The idea for Dihyan came naturally the day I decided to go after my passion. When I started talking about it with friends, I had a lot of positive feedback, and one of my friends said, go for it, don't wait for everything to be perfect.

I wanted to reinterpret Moroccan jewellery that inspires me so much. My goal was to modernize it, while retaining its authenticity so that women could wear everyday without the feeling of wearing heavy, pricey jewelry, or saving [this kind of] jewelry only for big traditional occasions.

Few decades ago, Moroccan women used to wear jewelry every day: while cooking, for afternoon teas. My goal was really to bring this tradition back to everyday life for women.

I wanted to make accessible Moroccan jewelry, while keeping its desirability through noble material (silver dipped in gold, natural jade stone, agate, cultured pearls, etc.) and promote the exceptional talent of artisans with whom we work.

All Dihyan jewelry pieces were imagined, drawn, then created with love and passion. Coming from a different field, I absolutely wanted to take drawing classes to be able to put my imagination on paper.

I am, of course, inspired by my Moroccan inheritance, the traditions and beautiful culture in general, but also from my own jewelry, as well as mother's from when she was young. [I love] jewelry from the 17th, 18th and 19th centuries, showcased in auction houses worldwide, which I have had a chance to admire closely. I am also inspired by my colorful travels and magical encounters.

Dihyan was born during [the COVID crisis]. It was a big challenge to start this beautiful adventure in that context. But we did it anyway and realize today that we were actually able to create a production line helping small artisans who had to close down their businesses because of COVID.

At Dihyan, one of our priorities is to showcase Moroccan craftsmanship and exceptional savoir faire. We make sure that all our pieces are handmade with the best quality material. It is important for us to advertise this outside Morocco.